Small Biz is the Backbone of our Economy

Shopping locally is the thing to do.

Shopping locally will make a difference

I recently read that small business employs a whopping 97% of all employees.  I’m not quite sure how they came up with this number, and you know what everyone says about statistics…that 48.7% of all of them are made up on the spot.

Yes, I made that one up.

The real fact, however, is that small biz is what this country was built on, long before the industrial revolution.

Today, it is what I look for when I shop.  I support CSA, community supported agriculture.  I actively seek out “mom and pop” shops for coffee, lunch, and other shopping endeavors.

Yes, I shop on the internet, and I do shop at the large chain stores from time to time.  If I knew where to get these things without going on the internet or going to a Kohl’s or Target, then I would do so. I also recognize that sometimes you can’t get around finding what you need at a larger store.

What I’d really like to do, however, is to raise everyone’s awareness about shopping locally.

When you shop at a large department store approximately 17 cents of every dollar stays in your community (usually in the form of taxes). When you shop at a locally owned small biz, between 48 and 78 cents stays in the community.

That’s a HUGE difference.

A grass roots movement is afoot around the country to raise the awareness of people to this fact.  The economic forecast is pretty grim.  However, if we try to spend more of our money locally, we might just turn things around.

Let’s do our part.  Shop locally. Encourage others to do the same.

If we can even persuade people to spend $50 to $100 locally this holiday season rather than at a large chain store or the internet, we will be making a significant change in our communities.  Let me know what you’re doing to make a difference.

I welcome any and all comments.

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Say it Isn’t So!!!

I have committed one of the worst sins in the blogging world there is…I haven’t blogged on this site for over six months.

Ridiculous!

Horrifying!

What was I thinking?!!

Guess what…it was an experiment.  I wanted to see what happened when I left a blog to just “be” for a long period of time, completely unattended, uncared for, and lost.

Consider what would happen to a beautiful rose plant, you put it in a gorgeous pot, you use the best potting soil, you fertilize it, you water it, you weed it, (for a few days) and then life happens, you get busy, and you FORGET you have a rose plant out there on the patio, and whether the temperatures are cold, blowing, and freezing, or they’re hot, still, and drying…the same result occurs…

…the rose plant dies.

I checked my site stats…let’s have a recap here…I started this blog in November 2010, and I posted a total of fourteen posts, my last one toward the end of December…so I didn’t even blog for two full months.

As you can see from the following table, I had about 40 hits  for November, December, January, February, and March…and then things really tumbled…until I got to, well…FIVE! in June 2011.  Six months and my blog is virtually dead!

What this tells me is that you can’t just start a blog, put up a few articles (even if they’re REALLY, REALLY great articles) and expect anything to happen.  I have my Twitter account connected, and that seems to continue to grow slowly (very slowly) because I’ve let that go as well just to see what happened…but the hypothesis has been proved.

I think we all knew it…we just needed the proof.

There you have it, folks. Your blog is an excellent marketing tool, ONLY IF YOU USE IT!!!!!

I’ll be working with one of our local Chambers of Commerce, talking about this very topic…teaching small biz owners how to promote their own business.  Everything I cover with that group, I’ll be posting here for everyone to learn from.

Hey, this is going to be a really GREAT ride folks.  Stick around and prepare to take notes that will take your business to the next level.

Until then,

~Kit Birmingham