There are a lot of “beliefs” about what makes for a good entrepreneur. Here’s a great article talking about the 5 Myths About Entrepreneurs that should either support or dispel most of them.
Are you an entrepreneur? Or are you a victim of circumstance? Did you choose the biz you’re in or did it somehow choose you?
Some might say that doesn’t matter, but I think deep down, everyone knows that it does matter. Some of us find ourselves running a business that we somehow inherited, and we’re not really even sure we like it.
The problem is, if you don’t like it, your lack of passion and interest can impact how your clients and customers see you and your business. So you’re going to have to ask yourself a really hard question: “Do I stay in this business or not?”
If you decide to stay in the business, then you somehow have to figure out how to fall in love with it and your clients and customers. Is there a micro-niche that you could serve that would be more interesting to you than those you currently serve?
Could you put a slightly different spin on the business, making it uniquely your own? Can you educate yourself about your business, products, and clientele so that you become the expert they’re looking for? Once people begin to come to you as the expert, helping them to solve their problems, you might change how you view yourself and your business.
If, however, you answered, “No!” to the above question…the why are you still in business? You really should either sell the business, or get someone else to run or manage it for you, because your lack of interest and desire to run it will eventually drive it into a slow death spiral. Without that spark of entrepreneurial enthusiasm, innovative thinking, and deep interest, the business is lifeless. Your clients and customers know that, too.
This isn’t something you need to decide in the time it takes to read this article. But you do need to do some heavy thinking. Seek guidance from someone who is not financially or emotionally involved in the business. A business coach is a good place to start to see if you are in the right place, or if you need to make some big changes in your life.
Scary thought, but in the long run, life’s too short to do something you hate for the rest of your life.