When you are in business, no matter what it is, you are in the people business.
What people, you ask? Every person you interact with. And this may seem counter-intuitive to you, but treating your employees better than your clients and customers will result in a better business all around. Treat your employees like family and they’ll return the effort a thousand-fold.
I have a friend who works for a local CSA (Community Supported Agriculture) and she works hard. They work very long hours both in the fields where they tend to the vegetables, planting, weeding, and harvesting. They also work very, very hard preparing the bags of produce for the end customers (people like me who like to support locally and eat delicious organic local food). The last time we spoke, I asked her why she was so willing to work so darn hard and she said it was because she and her co-workers are all treated like family. Everyone works hard, TOGETHER!
That was a telling statement. I’ve known people who seemed to have truly “cushy” jobs and yet because they weren’t treated well by their bosses or managers, they were willing to just up and leave for the next possible opportunity.
Being in biz means you are in the people business and in order to stay competitive, you must treat your people well.