We are constantly persuading and being persuaded, whether we realize it or not. Wouldn’t it be wonderful if we knew when we were engaging in this behavior?
What would it do for us?
Even more importantly, what would it do for our business?
Being able to be persuasive without being manipulative will allow you to experience a sales interaction that is both professional as well as productive. As a small biz owner, who wouldn’t want that?
Every word we utter or write is designed to do something. The problem occurs when we don’t plan out what our words actually mean. We just say something or quickly throw some words on paper or on the computer screen because we have to.
With a little thought and effort, you can refine your message to more accurately reflect what your business stands for and what people can expect by doing business with you.
Stay tuned for more information on how to write for your business. There is PLENTY of information on this topic!