This might seem like a bit of a stretch, the great big corporation, American Express, supporting Small Biz…and yet it isn’t.
Initially, Small Business Saturday was the day after Black Friday (the day after Thanksgiving). Amex was pushing ads in the middle of the summer to have small businesses apply for an opportunity to win $25,000 and grow their biz. The deadline was in the middle of summer, so perhaps they’re really trying to spread the word about supporting small business.
What I always find interesting is this bid for attention to a single day of the year this coming November. Now they’re promoting Small Biz Saturday all year.
I can’t argue with their effort. Small biz needs to find their oomph. If American Express is going to support that effort, I’m all for it. For now, I’ll “Like’ them on Facebook, and I’ll watch to see what other tools they make available to small businesses to better market themselves.
There are free tools to use, available from them on their website at Small Business Saturday. Most of them have to do with creating a biz page on Facebook, Twitter, and other social media sites. If you aren’t doing this yet, you really need to. I’m not going to wonder at their motives, they’re purely financial…but if it brings biz back to Main Street, America, then let’s join the march!